Overview
The master brand is standard for Queensland Government Websites.
Master brand sites must convey the look and feel of Queensland Government.
All QLD Government communications must follow the requirements of the master-brand category unless approval has been granted to use another brand (planet).
Mandatory requirements
Master brand sites must use
- Queensland Government COA
- Brand attribution pattern on headers and footers (below)
- Core styles
- Patterns and components
- Principles and standards
Recommended
Examples of master brand
- qld.gov.au
- forgov.qld.gov.au
- smartjobs.qld.gov.au
- my.qld.gov.au
- publications.qld.gov.au
Coat of Arms and site name guidelines
The guidelines below detail the placement of the Queensland Government Coat of Arms on Master brand sites. It also details what options master brand sites have for site names.
Desktop pattern
The styled single line COA option is used on qld.gov.au. When there is no site name this is the best option for master brand sites.
All other master brand sites must use the standard pattern and cannot use anything other then a name identifier unless approval has been granted via DPC.
Mandatory requirements:
- Must use the Styled single line logo or standard COA and title lockup.
- CoAs must be the only identifier in the top banner
- Colour: COA colour white, black or maroon.
- Minimum height: 3.5 rem or (56px)
- Minimum vertical padding: 2 rem (24px)
- Minimum horizontal padding: 1.5 rem (20px)
- Site names must be no larger then 1.25 rem (20px)
Tablet pattern
On tablet the height of the CoA is reduced slightly and the colour is reversed.
Mandatory requirements:
- Must use the Styled single line logo
- CoAs must be the only identifier in the top banner
- Colour: white #FFFFFF
- Minimum height: 2.5 rem (40px)
- Minimum vertical padding: 1 rem 16px)
- Minimum horizontal padding: 1 rem (16px)
Mobile pattern
On mobile the height of the CoA is halved and the colour is reversed.
Mandatory requirements:
- Must use the Styled single line logo
- CoAs must be the only identifier in the top banner
- Colour: white #FFFFFF
- Minimum height: 1.75 rem (28px)
- Minimum vertical padding: 2 rem (10px)
- Minimum horizontal padding: 1 rem (16px)
Placement
This Queensland Government logo is the dominant identifier on the master site and is placed in the left of the header.
Supporting resources
Last updated: August 2023